Brazzale, the oldest Italian dairy company now at its eighth generation, produces and trades cheese and butter since 1784 and has created an innovative agri-food supply chain in Moravia, the fabulous and pure region that stretches between Wien and Prague. Here Brazzale produces Gran Moravia, the long-aged cheese perfect both as a table cheese and for grating, created artisanally inside copper vats following the traditional techniques of Italian hard cheeses, developed over the years thanks to the art and the sensitivity of the best Italian dairymen. In the cheese factory in Litovel, the best sides of tradition and technology are brought together. This project is not only the fulfillment of an entrepreneurial dream, but also an answer to consumers’ growing attention on companies’ Social Responsibility and their demand of products which at the same time are good, affordable and environment-respectful.